1. New to Fitness and Nutrition - Normal, everyday people who are tired of 30 day fixes and unsustainable weight loss and just want to sort through the confusion and find something simple and sustainable that works.
2. Experienced Fitness Athletes - People who love fitness but are sick of meticulously tracking macros, obsessing over diet and feeling that they have to spend hours in the gym to stay in shape and want to find something simple and sustainable that works.
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